For any news station, news is considered a very important commodity. It unarguably a fact that media houses see news as their most expensive product; everything depends on it. This because there is a strong correlation between the news programme and audience size and a chain relationship between audience size and advertisers’ interest. Expectedly, when a station has an appreciable number of advertisers, it means more revenue for media survival.

However, knowing that news is an essential commodity is not the problem. What remains a recurring issue is the ability of media stations to understand the economics of news reporting. Some have argued that until media stations understand the economics of news management, they will continue to battle to survive or depend on government subventions and grants. This means that media managers must understand core economic principles are required in managing news business. Most importantly, there is a need to understand the political-economy of news reporting.