SAMUEL ADEGBOYEGA UNIVERSITY, OGWA

COLLEGE OF MANAGEMENT AND SOCIAL SCIENCES             DEPARTMENT OF BUSINESS ADMINISTRATION

SECOND SEMESTER 2019/2020 ACADEMIC SESSION 

 

COURSE CODE: BUS 421:             

COURSE TITLE: Business Policy and Strategy 11

CREDIT UNITS: 3C

LECTURER: DR MONDAY OSEMEKE

Email:osemeke2k2002@yahoo.com / drmosemeke@sua.edu.ng:

 

OFFICE HOURS:

 

PREREQUISITES COURSE(S) (if any): BUS 411: Business Policy and Strategy 1

 

COURSE OVERVIEW:

 

LEARNING OBJECTIVES: After studying this topic, the reader should be able to know about:

COURSE ACTIVITIES/CONTENTS PER PERIOD:

Week (1) Formulating goals and objectives

ü  Learning objectives:

(a)Differentiate between goals and objectives

(b) Deliberate on the importance of setting goals and objectives

(c) Describe the characteristics of goals and objectives

(d)Elucidate on how to set meaning and useful objectives

ü  Introduction

ü  Conceptual meaning of Goals and Objectives

ü  Goals and objectives compared

ü  Importance of Objectives

ü  Types and classification of Objectives

ü  Characteristics Goad Objectives

ü  Determinants of Objectives

ü  Process of Objectives formulation

ü  Common key result areas usually covered by the Objectives

ü  Summary and review question                            

 

Week (2) Concepts and levels of strategies

ü  Learning objectives

ü  Introduction

ü  Meaning of strategy

ü  Components of strategy

ü  Levels or hierarchies of strategy (i) Corporate strategy (ii) Business strategy (iii) functional strategy

ü  Summary and review questions.

 

Week (3) popular strategic options

ü  Learning objectives

 

ü  Introduction

ü  Approaches to categorising strategy alternatives: (a) Grand strategies (b) generic strategies

ü  Grand strategies: (i) stability strategies (ii) Expansion strategies (iii) Retrenchment strategies (iv)combination strategy

ü  Generic strategies (i) Cost leadership strategy (ii) Differentiation strategy (iii) Focus strategy.

ü  Summary and Review questions.

 

Week (4) Strategic choice and strategic plan

ü  Learning objective

ü  Introduction

ü  Process of strategic choice

ü  Factors that exert influence on strategic choice

ü  Contingency approach to strategic choice

ü  Strategic plan

ü  Contents of a strategic plan

ü  Features of a good strategic plan

ü  Conditions and qualities essential for drawing up a good strategic plan

ü  Contingency aspects of the strategic plan

ü  Summary and review questions

 

Week (5) Issues in strategy implementation: An overview

ü  Learning objective

ü  Introduction

ü  Determinants of organisational performance framework as developed by Poters and Waterman (1982)

ü  Other six factors/elements relevant for strategy implementation such as: (i) Communication of the strategic plan (ii) Leadership and strategy implementation (iii)Structure (iv) Functional implementation (v)Management of change (vi) Culture

ü  Summary and review questions

 

Week (6) Strategy implementation through the functional Areas plans and policies

ü  Learning objectives

ü  Introduction

ü  Concepts definition and benefits of functional plans and policies

ü  Steps in development of plans and policies

ü  The functional area plan and policy such as : financial, marketing, operations, Human resources, Management information system (MIS) research and development

ü  Integration of functional plans and policies

ü  Summary and review questions

 

Week (7) Strategy implementation through Leadership

ü   Learning objectives

ü   Introduction

ü   Concept definition of leadership

ü   Leadership theory, effectiveness and style

ü   Power and leadership: sources of power at the interpersonal level; sources of power at the inter group level; sources of power at the inter-organisational level

ü   Uses of power

ü   The management process: A power perspective

ü   Leadership and strategy implementation process

ü   Summary and review question

 

Week (8) Strategy implementation through Organizational Structure

ü   Learning objectives

ü   Introduction

ü   Concept definition of organisational structure

ü   Organisational design

ü   Determinants of structure

ü   Strategy and structure

ü   Organisational change

ü   Organisational system

ü   Summary and review question

 

 Week (9) Strategy implementation through Corporate Culture

ü   Learning objectives

ü   Introduction

ü   Definition of corporate culture

ü   Components of corporate culture

ü   Types of corporate culture

ü   Sources of corporate culture

ü   Importance of corporate culture

ü   Factors influencing corporate culture development

ü   Role of corporate culture in strategy implementation

ü   Summary and review questions

 

Week (10) Strategy implementation through Change Management

ü   Learning objectives

ü   Introduction

ü   Meaning of strategy and change

ü   Areas of strategic change in the organisation

ü   Reactions to change

ü   Resistance to change

ü   Why people resist change

ü   The change process

ü   Strategies for overcoming resistance to change

ü   Other ways to manage change

ü   Summary and review questions

 

Weeks (11& 12) Strategy Evaluation and Control

ü   Learning objectives

ü   Introduction

ü   Meaning of strategy evaluation and control

ü   Strategy and control process

ü   Importance of strategic control

ü   Strategic control and firm’s efficiency

ü   Types of strategic control

ü   Factors that influences strategy evaluation and control

ü   Summary and review questions.

Week (12) Strategy Evaluation and Control (cont’d)

 

RECOMMENDED TEXT BOOKS AND READING MATERIALS:

(i)                 Strategic Management:  concepts, Principles and decisions. Edited by B.A. Agbonifoh. Benin City, Mindex Publishing Company.

 

(ii)               Strategic Management and Business Policy: Toward Global Sustainability by Thomas L. Wheelen and J. David Hunger.  With Major Contributions by Kathryn E. Wheelen and Alan N. Hoffman; Pearson Prentice Hill, New York    Thirteenth Edition

 

 

 

 

 

LIST OF ASSIGNMENTS/REVISION QUESTIONS:

EVALUATION OF STUDENTS AND GRADE:

DISCUSS COURSE POLICES:

 

INVITATION OF STUDENTS WITH PHYSICAL AND LEARNING DISABILITY: