SAMUEL ADEGBOYEGA UNIVERSITY, OGWA, EDO STATEES

COLLEGE OF MANAGEMENT AND SOCIAL SCIENCES

BANK MANAGEMENT 11 (BAF 422)

 

WEEKLY BREAKDOWN OF WORK

Course content

S/No.

TOPICS

BEHAVIOURAL OBJECTIVES

At the end of the lecture, the students should understand:

    1.

Credit Management

-          Definition

-         Importance

-         7 C’s of Credit

The definition, importance and the main parameters based on the  credit analysis.

    2.

Types of Credit Facility

-         Fund based facility

-         Non-Fund based facility

 

The various types of credit facility available to customers.

   3.

Principles of Credit Management

The major concern of a Banker which is essentially the ability of a banker to critically assess the borrower’s capacity to repay the amount lent to him.

   4.

Marketing of Financial Services

-         What is marketing?

-         What are needs, wants and demand?

The philosophy of the marketing concept and the necessity to distinguish between needs, wants and demand.

   5.

Competition Information System

-         Definition

-         Obtaining information from Competitors

-         Current and past Strategies of Competitors

-         Competitor’s organization and culture

-         Cost structure and Exit barriers

The process of selection, gathering and analysis of information needed for strategic planning.

  

   6.

Problems of Public Relations

-          Marketing

-          Competition

That Public Relations is an essential tool within the overall marketing program to increase visibility, maintain awareness and drive relevance of the brand to target and existing customers,

   7.

Problems of Industrial relations

The definition and concept of industrial relations.

   8.

Manpower development for better management performance

The importance of training as a central role of management;  benefits as well as management of training.

  9.

Revision

  10..

Revision