SAMUEL ADEGBOYEGA UNIVERSITY, OGWA

COLLEGE OF MANAGEMENT AND SOCIAL SCIENCES             DEPARTMENT OF BUSINESS ADMINISTRATION

SECOND SEMESTER 2019/2020 ACADEMIC SESSION 

 

COURSE CODE: BUS 224:             

COURSE TITLE: BUSINESS COMMUNICATION

CREDIT UNITS: 3C

LECTURER: DR MONDAY OSEMEKE

Email:osemeke2k2002@yahoo.com / drmosemeke@sua.edu.ng:

 

OFFICE HOURS:

 

PREREQUISITES COURSE(S) (if any): NIL

 

COURSE OVERVIEW: Communication is the mutual exchange of thought, originating with the receiver. Communication desires to be active in business. It is the basis of management; whose functions are (Planning, Organizing, Staffing, Directing and controlling). These activities of management cannot be performed by Business organizations devoid of active communication. Business communication encompasses persistent flow of information. Reaction is fundamental portion of corporate communication. These days Establishments activities remain precise enormous. It comprises of people from all works of life. Firms have innumerable stages of hierarchy. The more the total levels, the more challenging is the job of managing the company. Communication performs very significant part in course of managing the individuals including the staffs of the organization. Speedy response can be obtained and any misapprehensions can be minimized or eliminated. There is need for effective communication between managers and subordinates in most organizations; and between the establishments and the larger stakeholders. Effective communication is indispensable for accomplishment and development of an organization. There should not be any gaps in Communication in any establishment.

Business Communication is goal oriented as well as rules, regulations and policies of an organization require to be disseminated to persons within and outside the firm. These days Business Communication has various devices (telephone calls, use of cell phones, video conferencing, emails, and satellite communication) for organisations to achieve predetermined goals       .

 

COURSE ACTIVITIES/CONTENTS PER PERIOD:

 

LEARNING OBJECTIVES: After studying this topic, the reader should be able to know about:

 

Week 1&2 Effective Communication:

·         Learning objective

·         Introduction

·         The Concepts of Communication,

·         Communication Process,

·         Elements of Communication Process: sender; Message; Channel; Receiver; Feedback,

·         Types of Communication: Intrapersonal Communication; Interpersonal Communication; Small group Communication; Public Communication; Mass Communication

·         Other communication concepts: Intercultural communication, Ethical communication.

·         Uses and purposes of communication: Uses, purposes

·         The concepts of effective communication: element of communication: advantages and disadvantages of effective communication; barriers to effective communication: Internal barriers and external barriers.

·         Verbal and nonverbal communication

·         Oral communication: advantages and disadvantages communication

·         Written communication: merits and demerits of written communication

·         Nonverbal communication

·         Difference between nonverbal behaviour and nonverbal communication

·         Categories of nonverbal communication

·         Uses of nonverbal communication

·         Advantages of nonverbal communication

·         Difference between verbal and nonverbal communication

·         Principles of Communication and Function of Communication.

·         Summary and review questions

Week 3 Language and Communication

·         Learning objective

·         Introduction

·         Meaning of language

·         Elements of language in communication

·         Characteristics of language

·         Functions of language in communications

·         Origins of language

·         Language skills

·         Relationship between communication and language

·         Summary and review questions

Week 4 Theories and Models of communication

·         Learning objective

·         Introduction

·         Meaning and types of communication models

·         Linear model, Transactional model and interactive

·         Other theories of Communication :

Week 5&6.Communication in Organisation:

·         Learning objective

·         Introduction

·         Meaning and characteristics of an organisation

·         Characteristic of organisational Communication

·         Objectives of organisational Communication

·         Types of organisational Communication : Internal and External

·         Internal communication: Vertical Communication, upward Communication; Downward Communication; Semi-vertical Communication; Horizontal Communication.

·         External Communication

·         Informal Communication: the Grapevine: characteristics of Grapevine:; Merits and demerits of Grapevine:

·         Writing and oral business communication

Week 7 Process of effective writing

·         Learning objective

·         Introduction

·         Purpose of writing

·         Quality of good writing

·         Stages of writing process: prewrite, drafting; Revising; editing; and publishing

·         Outline: types of outline: Formal; informal; full sentenced outline; keywords paragraph outline.  

·         Principles  of outline

·         Letter writing: Formal letter; context of formal letter; structure of the formal letter

·         The informal letter: context and contents, the structure of the informal letter; the semiformal letter.

·         Letter formatting styles: Full block style, modified block style, semi-block style, simplified format and e-mail format.

Week 8 Written and oral business communication

·         Learning objective

·         Introduction

·         Meetings: Purpose of meeting; notice of meeting; Minutes of meetings; Seminars; workshops and press release.

·         Communication styles : Negotiation; business letters and personal business letters; memorandum; Circular letters,

·         Curriculum vitae: Format of the CV; parts of the CV and sample of Curriculum Vitae.

Week 9 Reports writing

·         Learning objective

·         Introduction

·         Principles of Report writing

·         Types of reports

·         Characteristics of a good report

·         Report writing process

·         Report form

·         Parts of the report

·         Plagiarism: Meaning of plagiarism, forms of plagiarism

·         Referencing styles: Type of referencing styles such as APA,  MLA, etc

·         Summary and review questions.

Week 10 &11 Process of writing Business Proposal and feasibility study.

·         Learning objective

·         Introduction

·         Qualities of good business proposal

·         Types of proposal

·         Difference between formal and informal proposal

·         Structure of business proposal

·         Sample proposal

·         Research proposal

·         Internet Communication: Online communication; The electronic mail or e-mail; Structure of the electronic mail’

·         Creating a signature file

·         Netiquette

·         E-mail disclaimers

·         Short message service(SMS)

·         Précis: qualities of a good précis; States of writing précis

·         Writing of feasibility study: Meaning and contents of feasibility report,

·         Summary and review question.

Week 12 Time Management and Job selection Interview

·         Learning objective

·         Introduction

·         Meaning of interview, types of interview and how to conduct interview

·         Telephone: Managing telephone conversations. Merit of telephone in businesses.

·         Time management

·         Summary and review questions

RECOMMENDED TEXT BOOKS AND READING MATERIALS:

(1)               Essential of Communication in English for Nigerian Universities; By Kunle Okesipe and M.S.C. Okolo: Ibadan, Rebuttal Books.

(2)               Essentials of Business Communication 6th edition. By Mary Ellen Guffey and Richard Almoute

(3)               Business Communication, Canadian edition, McGraw-Hill.

 

LIST OF ASSIGNMENTS/REVISION QUESTIONS:

EVALUATION OF STUDENTS AND GRADE:

DISCUSS COURSE POLICES:

 

INVITATION OF STUDENTS WITH PHYSICAL AND LEARNING DISABILITY